
CREATIVE DIRECTOR
This is a story told from mothers to daughters. From women, young and old, some mothers and all wise.
Welcome to the world of ARS.
Even as a child, I imagined all the colors on a blank sheet of paper. My grandmother sewed for everyone. In the dining room, a mountain of threads, wool, needles between the cracks in the tiles.
The cupboards were full of fabrics of a thousand shapes and colours. I was speechless as I watched her. Her hands danced between the fabrics, sliding with the precision of someone who has told stories with stitches. There was no hurry in her work, only the serene cadence of someone who knows that each thread weaves memories.
My mother inherited her art. Sunday afternoons were time for drawing. The smell of coffee permeated the house. My grandmother and my mother choosing clothes, colors for my summer dresses. Green ducks, dolls with hats, pink elephants. And my imaginary world began to build my own story.

As I grew older, I learned to see in every scrap of fabric a universe of possibilities. My mother taught me to outline shapes on paper, to combine colors with instinct and precision. “Every creation tells a story,” she would tell me as she slid the chalk over the fabric, marking the outline of a new dress.
With each stitch, I understood that it was not just sewing, it was a legacy of love and creativity.
Summer afternoons were filled with laughter and anecdotes, as the sewing machine hummed in the background. My grandmother shared stories from her youth and my mother added her own memories, weaving the past into the present.

Now, looking back at my own journey, I understand that each thread they wove together formed the basis of who I am. Sewing is a language, a way of telling who we are and where we come from. And so, with each creation, I continue to build my story.
Love, curiosity, creativity, as a rudder in life. Art chose me, and I followed it.
And then they arrived. Violeta, Emilia and Savina. Unconditional love. With them, my first pieces were born. I understood that art is not just creation, but an expression of identity. The need to express myself, to be true to myself, to transform emotions into forms. Revolution, expression through color, fabrics, translating my essence into each piece. Without fear of being transparent, of sharing what defines me. Wisdom, growth.
Because the freedom to create has no limits when love is the guide.
Anna Rovira